City Office of Krakow
Be the Hero of Krakow!
Our task was to convince people who are not registered as residents of Krakow, but who actually live here, to pay personal income tax in the city. The campaign brought almost 50 million PLN more to the city budget than a year before. It was the first campaign with the city's new corporate identity designed by the Opus B Brand Design team. The identity won Red Dot Communication Design and Kreatura 2017 awards, and it has been nominated for two awards in the 2018 Transform Awards competition.